HOS-470 Hospitality Services Marketing
The course HOS-470 Hospitality Services Marketing introduces the unique features of services marketing with a focus on the importance of building and maintaining customer relationships to deliver quality service through the development of marketing strategies. Students will evaluate brand management and determine strategic approaches suitable for the hospitality industry with an emphasis on aligning strategies to organizational goals. They basically focus on the applications of social media and integrated marketing communications. The prerequisites of this course are: MKT-245 or MKT-315.
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- HOS-200 Introduction To Hospitality Assignment Help
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